The brown noses of the BBC
Just over a week ago, I indirectly criticised the BBC for running away to the the Jade Goody media circus. A bad case of overexposure if ever there was one!
Now they’re at it again and this time the Beeb is cosying up to our old friends from Redmond:
Spot the overexposed product!
You see, ever since the BBC signed an agreement with Microsoft to “explore ways of developing its digital services” I’ve been a bit sceptical about just how impartial a digital news service can be in today’s times.
Sure, the release of Vista is a newsworthy event. After all, it’s taken Microsoft several years and several dramatic delays to rebuild and market their operating system.
The release of Mac OS X enjoyed a paltry three articles over the period of several weeks and for the popular press, Linux has an image problem.
The logic here would be: “Windows is the most popular operating system, so it should get the most attention from the popular press”. Well it’s a chicken and egg equation, isn’t it? Plenty of exposure equals increased marketability, whilst increased marketability equals more press attention.
Note that our equation takes no account of the product’s actual quality. But in our times that simply doesn’t matter.
Just ask Jade Goody…
