RouteOne online: doing the BUSiness
The old RouteOne website
A new website for RouteOne, the leading publication in the Coach and Bus industry, is set to go live shortly.
My job was to turn the old offering - primarily a storefront for new registrations - into an accessible, readable editorial site to reflect the investment in design.
RouteOne was a great opportunity for me to follow up on my recent interest in the area of editorial design and I did a lot of research into what works.
The business of designing for a readership turned out to be a process of experimenting with subtlety, since content and continuity are the most important factors in getting the site to sit well with users. I think we’ve certainly achieved this, based on the results of the testing I did.
The new RouteOne website homepage
As ever, the site is put together with a CSS-based layout and on this project, a full stylesheet was devoted to the provision of the numerous editorial styles that should make RouteOne distinctive and highly readable.
I really enjoyed working on the new site, my first under the banner of our new business. I look forward to the desired results being achieved!
